Content Creation for Plimsoll Publishing
Challenge:
Plimsoll Publishing, a provider of market intelligence reports, wanted to expand its content offering to engage existing clients and attract new leads. They needed high-quality, insightful content that could position them as thought leaders while showcasing their expertise in specific industries.
However, with a lean internal team focused on core operations, Plimsoll lacked the in-house capacity to develop this volume of content consistently and at the level required. The challenge was to deliver timely, strategic content across formats - webinars, white papers, and more - on a regular basis without overburdening their limited resources.
Solution:
Mara worked with Plimsoll Publishing on a retainer basis, providing continuous support for their content needs. This arrangement filled the internal staffing gap, allowing Plimsoll to meet their ambitious content goals without having to hire or train additional team members.
The retainer model enabled quick turnarounds, flexibility in content types, and consistent high-quality delivery. We designed a process that aligned with Plimsoll’s goals, ensuring content creation was always in sync with their business priorities and campaign schedules.
What We Did:
Webinar Content: Developed compelling webinar slide decks and infrastructure, ensuring the content was not only informative but also engaging for a B2B audience.
White Papers: Designed in-depth, data-driven white papers that highlighted industry trends, market analysis, and actionable insights. These papers supported sales efforts and helped attract qualified leads by providing valuable thought leadership.
Content Strategy: Provided strategic content direction to ensure consistency and alignment across all deliverables. This included creating educational resources designed to nurture leads and drive customer engagement.
Graphic Design Projects: Delivered a variety of on-brand design assets, from social media graphics to report layouts and promotional materials, supporting Plimsoll's campaigns with visual consistency and polish
Fast Delivery: As a trusted partner, we were able to jump in quickly when new needs emerged—whether that meant updating a webinar last-minute or producing a new white paper on a tight deadline.
Results:
Consistent Brand Messaging: The flexibility of the retainer model allowed for ongoing refinement and alignment of content with evolving business strategies and audience needs.
Increased Engagement: The content—especially the webinars—drove higher engagement with Plimsoll’s audience, deepening client relationships and generating new leads via LinkedIn.
Faster Turnaround: With external support filling internal gaps, Plimsoll was able to maintain momentum, stay ahead of industry trends, and deliver thought leadership in real-time.
Scalable Content: The retainer arrangement enabled scalable content production without the delays and inefficiencies that often come with limited internal bandwidth.
“Mara’s retainer model has given us the flexibility to respond quickly to market demands and produce high-quality content without missing a beat. Whether it’s a webinar at short notice, a comprehensive white paper, or we just need a small design project completed, we know we can count on her to deliver fast and effectively. Because Mara understands our business, we can send her a variety of projects and she can just get them done with a minimum of explanation—she simply gets it.”