Designing Fyffes Sustainability Report
Challenge:
Fyffes, a leading global importer and distributor of fresh produce, sought to further strengthen how its sustainability commitments were communicated—making complex information more engaging and accessible for a broad range of audiences. As a long-standing sustainability reporter under the respected GRI framework, 2025 marked the most critical year to date: a milestone year in which Fyffes was due to achieve many of its UN SDG-aligned targets. This created an opportunity to elevate storytelling, enhance visual cohesion, and clearly articulate progress against ambitious goals—ensuring stakeholders and internal teams could fully understand both the impact achieved and the work still ahead.
Solution:
Mara partnered closely with the Fyffes sustainability, communications, and leadership teams to redefine how the company tells its sustainability story. With one point of contact managing the full process—copyediting, content refinement, design, and delivery—the project moved quickly and seamlessly. The result was a visually compelling, strategically structured, and data-driven report that reflected Fyffes values and showcased the inclusive, company-wide work behind their goals.
Being both a designer and an experienced business leader, Mara was able to strengthen the narrative with recommendations on clarity, emphasis, and structure, ensuring the messaging was not only visually polished but strategically sound.
What We Did:
Content refinement & copyediting: Enhanced clarity and tone, strengthened key messages, and ensured the narrative reflected Fyffes strategic priorities and cross-functional approach.
Storytelling framework: Worked with Fyffes sustainability team to highlight initiatives such as carbon footprint reduction, responsible sourcing, and community impact through clear, impactful narratives.
Data visualisation: Designed custom infographics, charts, and graphs to present complex sustainability metrics in a digestible, engaging way.
Brand audit and design alignment: Reviewed existing brand assets to ensure consistency across typography, colour, style, and overall visual identity.
Layout design: Built a clean, modern structure that balances narrative and visuals, resulting in a polished, professional, and easy-to-navigate experience.
Interactive PDF: Delivered an interactive version of the report that stakeholders could engage with digitally, allowing for easy navigation between sections.
Responsiveness & integrated workflow: With one person managing copyediting, design, layout, and delivery, the team benefited from quick turnaround times, streamlined communication, and efficient iteration—critical for a time-sensitive report with multiple contributors.
Results:
Improved stakeholder engagement: Internal leaders and external stakeholders responded positively to the improved clarity, structure, and readability.
Stronger brand positioning: The report strengthened Fyffes’ position as a sustainability leader in the produce industry and better reflected the organisation’s long-term strategy.
Enhanced credibility & transparency: Clear narrative, transparent data, and robust visual storytelling reinforced Fyffes’ commitment to responsible and sustainable practices.
Seamless collaboration: The streamlined workflow enabled cross-functional teams to stay aligned and deliver accurate, high-quality content efficiently.
You can view the report here: https://www.fyffes.com/sustainability/vision-goals/
“Mara transformed our sustainability report into a powerful tool for communicating our environmental efforts. The design and storytelling approach were exactly what we needed to align our reporting with our mission.”
“Mara made the entire process easy. She listened, responded quickly, and elevated both the narrative and visuals in ways we hadn’t anticipated. Her blend of creativity, strategic thinking, and genuine collaboration made working with her a standout experience.”